MaxCash – Building Trust in Fintech from the Ground Up

About the Project
MaxCash is a US-based loan matching platform. When I came on board, there was no structured dashboard, the website was outdated, and their social presence didn’t reflect the brand’s credibility. My role was to build the foundation design the dashboard from scratch, revamp 100+ web pages, and support content for social growth.

The Challenge

• No existing dashboard or user portal to guide people after sign-up

• A website that felt cluttered and disconnected from the brand

• Social media that lacked consistency and user-focused storytelling

• Balancing compliance requirements while making everything user-friendly

My Approach

I treated this like building a product ecosystem from zero:

• Dashboard from scratch
  Designed the complete loan portal experience. Every screen was mapped, structured, and designed to reduce friction and give users clarity on their loan options.

• Full website revamp
  Rebuilt 100+ webpages with a modern design system. Organized content flows, improved readability, and made sure CTAs were clear and consistent across the site.

• Social media content
  Designed posts and campaigns that spoke the brand’s language simple, approachable, and human. This helped MaxCash connect with users beyond just the website.

What Changed

• MaxCash now had a dashboard that guided users through the entire loan journey.

• The website looked and felt like one product instead of scattered pages.

• Social channels started carrying a consistent, professional voice that built trust.

My Impact

• Designed the first version of the MaxCash dashboard, giving the product a real “home” for users.

• Revamped and shipped 100+ website pages that aligned with brand goals and compliance.

• Contributed to their social media presence, helping them build trust and visibility.

I wasn’t making visuals..I was building the experience that users would associate with MaxCash at every touchpoint.

Note: Metrics and financial outcomes are under NDA, but the redesign and new assets directly supported higher engagement, better brand trust, and a more cohesive product experience.